There are many things we do as part of life that are repeat actions – like changing your bed sheets, washing your car and having a haircut. We usually have a generally idea of how often these need to be done and opinion may vary depending on many factors.
One of the most frequently asked questions we have is ‘How often should I post to my social pages?’ This is a quite an interesting question and the fact I am writing a whole blog about it would suggest that there is not a straightforward answer.
We take a look at some of the factors surrounding your social channels –
There is much variation between social accounts, you would generally not post as often to Facebook as you would to twitter but there will be exceptions. If you have highly visual content then you would be posting to Pinterest and Instagram – highly effective for photographers, fashion and any other visual content. Each channel has a range of differing demographics that may be be more active on different days of the week and times.
If you are in the UK and you supply the USA with a product or service then you will need to schedule messages to go out at the right time, your messages may be less personal and you use social in a less responsive way or you will need to find a company in the USA to assist with being online for you during their working hours.
If you are a company selling B2C you may find your clients are usually around in the evenings and on weekends – posting during the day might not be as productive.
If you have a small following and you are a sole trader then your followers would probably not expect you to be there 24/7 to chat to them. But if you have a big follower base that are asking questions and needing help with your large e-commerce store then it means you need to be highly responsive and keep them updated regularly or risk losing sales. Increasing popularity generally means putting more effort in to the right actions on your channel – it does not just happen! (more…)
26/01/2020, by admin, 0 comments
There are many things we do as part of life that are repeat actions – like changing your bed sheets,…